The faith-based I Can Only Imagine, distributed by Lionsgate, debuted at No. 1 on the NPD VideoScan First Alert sales chart, which tracks combined DVD and Blu-ray Disc unit sales, and the dedicated Blu-ray Disc sales chart the week ended June 16.
The Christian film, which tells the story of the MercyMe song of the same name, proved to be a surprise box office hit, taking in more than $83 million at U.S. theaters compared with a reported budget of $7 million.
Blu-ray Disc accounted for 40% of I Can Only Imagine unit sales. The Media Play News rental chart for the week ended June 17 also saw I Can Only Imagine debut at No. 1, with Fox’s Death Wish remake, the previous week’s top title, dropping to No. 2.
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By: John Latchem